Noncompensatory Dyadic Choices

JOURNAL ARTICLE published November 2011 in Marketing Science

Authors: Neeraj Arora | Ty Henderson | Qing Liu

Commentary on “On Bayesian Estimation of Model Parameters”

JOURNAL ARTICLE published February 1990 in Marketing Science

Authors: Wilfried R. Vanhonacker

Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance

JOURNAL ARTICLE published September 2010 in Marketing Science

Authors: Jeffrey P. Dotson | Greg M. Allenby

Good Empirical Generalizations

JOURNAL ARTICLE published August 1995 in Marketing Science

Authors: Patrick Barwise

Search Advertising: Budget Allocation Across Search Engines

JOURNAL ARTICLE published 25 October 2019 in Marketing Science

Authors: Mohammad Zia | Ram C. Rao

Search, Showrooming, and Retailer Variety

JOURNAL ARTICLE published March 2023 in Marketing Science

Authors: Heski Bar-Isaac | Sandro Shelegia

A Bayesian Model to Forecast New Product Performance in Domestic and International Markets

JOURNAL ARTICLE published May 1999 in Marketing Science

Authors: Ramya Neelamegham | Pradeep Chintagunta

Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model

JOURNAL ARTICLE published July 2020 in Marketing Science

Authors: Ning Zhong | David A. Schweidel

Understanding Large-Scale Dynamic Purchase Behavior

JOURNAL ARTICLE published September 2021 in Marketing Science

Authors: Bruno Jacobs | Dennis Fok | Bas Donkers

Optimal Price and Advertising Policy for a Convenience Goods Retailer

JOURNAL ARTICLE published May 1988 in Marketing Science

Authors: Gustav Feichtinger | Alfred Luhmer | Gerhard Sorger

Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation

JOURNAL ARTICLE published 11 March 2024 in Marketing Science

Authors: Cheng Chou | Vineet Kumar

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

JOURNAL ARTICLE published January 2014 in Marketing Science

Authors: Abhishek Borah | Gerard J. Tellis

Brand Effects on Choice and Choice Set Formation Under Uncertainty

JOURNAL ARTICLE published September 2007 in Marketing Science

Authors: Joffre Swait | Tülin Erdem

A Neurocognitive Model of Advertisement Content and Brand Name Recall

JOURNAL ARTICLE published January 2007 in Marketing Science

Authors: Antonio G. Chessa | Jaap M. J. Murre

Invited Commentary—Linking Service and Finance

JOURNAL ARTICLE published November 2006 in Marketing Science

Authors: Eugene W. Anderson

Research Note—Wine Journalism—Marketing or Consumers' Guide?

JOURNAL ARTICLE published May 2009 in Marketing Science

Authors: Øyvind Horverak

Optimal Data Interval for Estimating Advertising Response

JOURNAL ARTICLE published May 2006 in Marketing Science

Authors: Gerard J. Tellis | Philip Hans Franses

Overselling in a Competitive Environment: Boon or Bane?

JOURNAL ARTICLE published November 2009 in Marketing Science

Authors: Wei Shi Lim

New Product Development Under Channel Acceptance

JOURNAL ARTICLE published March 2007 in Marketing Science

Authors: Lan Luo | P. K. Kannan | Brian T. Ratchford

How to Compute Optimal Catalog Mailing Decisions

JOURNAL ARTICLE published January 2006 in Marketing Science

Authors: Füsun F. Gönül | Frenkel Ter Hofstede